Our brains establish a connection between our environmental conditions and experiences. Our brains simply doesn’t separate these things. For salespeople, this mental correlation makes for a huge opportunity… or a dangerous pitfall.

At the top of the list for greatest player ever is Joe Montana, one of the coolest big-game athletes in any sport. Ever. Joe Montana was talent times toughness times leadership. He was the complete package. But then along came Tom Brady. And he has challenged me to question the once unthinkable idea that someone could be better than Joe Montana. (I can’t believe I just wrote that.)

Self-talk gets a bad rap. For some reason, in our society, negative self-talk is perfectly acceptable. But positive self-talk is a bunch of hocus-pocus. This practice is not simply unhealthy; it’s destructive.

We live in an “experience first” consumer world. If you are going to win the sale, you have to engage your customer in experiencing your product. Here are 3 tips from Ryan Taft that may help you to do just that.

What is the number 1 key to impressing your customers? If you really want to impress your customers, you need to focus on one significant sales factor: SPEED.

An amazing experience demands a big finale. A “Wow” moment! So, the question for sales people is – how well do you close? Does your presentation culminate with a powerful, strategic and emotional crescendo?

At some point in your sales training you were probably shown a spreadsheet or marketing brochure that demonstrated your significant value advantage over your closest competitor. Only one problem: you’re looking at the wrong competitor.

Have you ever had one of THOSE days? You know, the ones where EVERYTHING goes wrong? Ryan Taft just did. Here are his five tips to help turn a bad sales day around.

The prospect in front of us is ready, willing and able to purchase. But, oftentimes, there is one or more purchase decision-makers lurking in the background, waiting to scuttle the deal. How do we influence that “absentee” prospect when we may never get a chance to talk to them?

In sales, making connections with our customers is vital. It’s what great salespeople do. Amy O’Connor gives us a great example as to why just asking questions isn’t enough to make a good connection.