No matter what you are selling, people like buying in the spring. Buyers shake off the cold, dreary winter and are ready for all things fresh and exciting! Here are the 5 must haves for the spring selling season!

Let’s face it, anyone who’s gotten anywhere in life has failed. Probably multiple times, and sometimes spectacularly. So when Amy O’Connor talk about the loser’s mindset, she’s not talking about failure. She’s not saying that failure makes you a loser – not at all! It’s often a person’s response to failure that defeats them. And succumbing to your failures is a losing proposition.

Fail! Go fail! You must fail to win! Failure is the new winning! Amy O’Connor gets the message. Put yourself out there. If you are not stretching yourself or taking risks then you may never fail but you will certainly never achieve your fullest potential. She can support this message with one caveat. Failure is not the new winning.

Not all moments in the selling process are created equal. Some moments are more critical than others if we are going to effectively persuade our prospective buyers. Amy O’Connor shares three key moments that we must get right. Get these moments right and watch the sales coming steaming in.

Ever heard the phrases ‘start strong, finish strong’ or ‘start where you want to end up’? Far too often sales people become overwhelmed with perfecting every second of their sales presentation. Amy O’Connor’s advice? Practice, prepare and perfect the first five minutes of your sales presentation before mastering anything else.

Entitled buyers get a bad rap. We label them as “difficult,” “rude,” or “mean” when really they are often just fighting for the basic entitlements that all buyers deserve. All buyers are entitled to our respect and our professionalism, as Amy O’Connor shares in her story of when she was an entitled buyer.

Proper influence and persuasion is about making it easy for people to do what is in their best interest to do. Our job in sales is to help people achieve whatever mission they are on. The best helpers are the most successful sale people. How do you become more helpful? Amy O’Connor says to focus on these three character traits.

Success! Be successful! Work for your success! These directives are everywhere. Becoming successful comes with so much pressure. How are we supposed to become successful? The keys to success are different for everyone. Amy O’Connor shares with us three keys to making your life and your work successful.

Closing is about making it easy for people to do what is in their best interest to do. Closing in its purest form is actually all about influencing and persuading others to do things that will improve their lives, and, in that vein, closing becomes something sales people do for buyers not to buyers.

Sales leaders wear many hats. Probably too many hats in Amy O’Connor’s humble opinion. Out of all the hats that a sales leader wears, perhaps the most important hat would don the word “coach” on the front.