An amazing experience demands a big finale. A “Wow” moment! So, the question for sales people is – how well do you close? Does your presentation culminate with a powerful, strategic and emotional crescendo?

In sales, making connections with our customers is vital. It’s what great salespeople do. Amy O’Connor gives us a great example as to why just asking questions isn’t enough to make a good connection.

Want success? Set goals! It’s that simple, right? Wrong. Setting a goal is the easy part. Achieving the goal is where it gets tricky. To achieve our goals, we need to know the watch-outs, the pitfalls, the goal killers. Here are the five main reasons we fail at achieving our goals.

A lot of people have a difficult time identifying and accomplishing goals. So, here are a few things Amy O’Connor has learned over the years that she’s found to be helpful.

Ever wonder how those great salespeople outperform everyone else year in and year out? Here’s what gives. If you want to sell more, like those top-performing salespeople – there’s a hack for that!

Top sales performers are obsessed with lead conversion. Great salespeople stay focused on moving the right buyers through the process quickly. Amy O’Connor shares some pro tips on how to effectively achieve lead conversion – which leads to becoming a great salesperson!

Buyer objections are a challenge. They sometimes make salespeople feel antsy, panicky, defensive or even annoyed. Amy O’Connor explains that when the salesperson experiences any of these negative emotions it often shows up in their nonverbals. Here’s the big problem, buyers pick up on these (sometimes not so subtle) cues.

Why are salespeople so scared of customer objections? When we sidestep buyer objections we lose sales. Amy O’Connor shows us that as salespeople we must learn to embrace buyer objections and recognize the benefits of confidently dealing with them.

Let’s face it, anyone who’s gotten anywhere in life has failed. Failure is a part of winning. If you’re not failing, you’re not stretching yourself. So when Amy O’Connor talks about the loser’s mindset, she’s not talking about failure. It’s often a person’s response to failure that defeats them; and succumbing to your failures is a losing proposition.

Do you want incremental sales? Then look for the mean (a.k.a. difficult) buyers. Nobody is being nice to them! Nobody is giving them the time of day. Amy O’Connor’s advice is to zero in on the mean buyers and go full force to win them over. It’s one of the smartest ways to boost your sales.