Knowing how to close a deal effectively is crucial if you work in sales. It’s the moment when all your hard work and efforts culminate in success. However, not all closing techniques are created equal. Today, we’re going to explore three closing habits that you need to break to become a more successful salesperson. 

3 Bad Closing Techniques You Need To Stop Doing 

1. Verbal Tics  

Confidence is key in the closing process. Your customers need to feel that confidence in you, but verbal tics like “ums” and “ahs” can erode that trust. These pauses indicate a lack of confidence, leaving your buyers uncertain. Consider this example: “I don’t know if you’re loving this house, but, you know, I think it might be a good idea for you to move forward with a purchase.” The lack of confidence is palpable, and your buyers can sense it. 

2. Unclear Closing Questions  

When you’re ready to ask for the sale, your question must be definitive. There should be no ambiguity in your customer’s mind. They need to know that when they say yes, they’ve just purchased a home. Questions like “So, what do you think?” or “Do you have any questions?” leave room for uncertainty. Instead, make your closing question clear and straightforward. The simpler, the better. 

3. Lack of Emotion  

Closing a sale should be a moment of celebration. Your customers are making a life-changing decision, and you need to match their emotions. If you’re not emotionally engaged, don’t expect them to be either. Inject enthusiasm and joy into the closing process. Consider using a summary close, where you highlight all the positives of their decision in an emotionally uplifting manner. 

Honestly Evaluate Where You’re At 

To make these changes, start by discussing these three bad closing habits with your sales team. Encourage open dialogue and ask for their input on other habits that need to change. This collective effort can lead to a more effective and confident sales force. 

Remember, effective sales closing is not just about the words you say but also about the emotions you convey. Break these bad habits, and you’ll be on your way to becoming a sales superstar. 

Want to become a better Closer? Pick up a copy of Closing 2.0 and become your buyer’s hero!