How You Can Create Killer Sales Meetings – Part 4
This is part 4 of a 4-part series on constructing outstanding sales meetings.
One of the mistakes that sales managers make when planning their sales rallies is when they undertake to do the planning without using readily available resources. In the Internet age there are tons of resources to draw upon.
In fact, you can construct a simple outline of your sales rallies and then just fill in the boxes each week.
Check these resources out before you plan your next meeting:
YouTube Videos
Just enter “inspiration” or “motivation” or “sales technique” in the search engine. Trust me – you’ll have plenty of content to choose from.
Podcasts
There are so many great podcasts out there. Assign one particular episode to your salespeople and have them listen to that episode in the car on the way to the rally. Then have a sharing time to determine what stuck out.
Podcasts to consider:
- The Buyer’s Mind with Jeff Shore (you knew that’d be on the list!)
- Accelerate! with Andy Paul
- Sales Gravy with Jeb Blount
Book Club
A chapter a week is all you need to fill 10-15 sales rallies with great content. You can even ask your salespeople to make book recommendations for review.
Blog Posts
There are so many great blogs by sales experts. Have your salespeople read just one post before the sales rally.
Blogs to consider:
- thesalesblog.com
- thesaleshunter.com
- jeffshore.com/blog
- Managers / experts from other industries
There are experts everywhere that will bring valuable content at no charge. It might be a supplier or subcontractor your company uses. It might even be a department head down the hall.
Customers
This is my favorite idea. Invite a recent buyer (or even someone who is just in the looking stage) to a sales meeting and just fire questions at that person. Find someone who will be honest. It sounds risky, but every time I have done this it has gone over really well.
Your sales rallies must be the highlight of your salesperson’s week. What are you doing to make sure your sales pro’s are fired up and ready to take on the world?
If you want to take your sales team to the next level, then join me in July for the Jeff Shore Sales Leadership Summit. While hanging out in sunny San Diego, we will challenge your mindsets, elevate your strategies and equip you with hard-working, real-world best practices. Learn more about my Sales Leadership Summit here.
